With safety culture being one of the AAA Foundation's signature research areas, we are very pleased to be participating in the 1st National Roadway Safety Culture Summit, to be held August 20-21 at the Keck Center in Washington, DC. Convened by the Transportation Research Board (TRB), this exciting event will bring together professionals from diverse backgrounds to showcase successful efforts to effect cultural changes, and explore how similar initiatives may be leveraged to improve a culture of safety on the nation's roadways.
With the 2007 publication of our traffic safety culture research compendium, the AAA Foundation made a long-term commitment to fostering a "social climate in which traffic safety is highly valued and rigorously pursued." Since then we have published an annual survey, the Traffic Safety Culture Index, which serves as our flagship tool for tracking and benchmarking the nation's attitudes and behaviors on the roads.
This Summit provides an excellent opportunity to continue to move the needle on this important cause, and to build on the progress we've made over the past half-decade. We encourage you to learn more about this summit here, and to attend if you are able. We hope to see you there!