Friday, April 30, 2010

Today, numerous Government Agencies have teamed up with Oprah to declare April 30th as the first National “No Phone Zone” day. With a message similar to that of our Heads up Driving Week campaign last year, the goal of today is honor victims of distracted driving and to encourage people to refrain from using their phones while driving.

My hope is that public outreach and awareness campaigns like this one, which focus on putting a stop to distracted driving, will provoke a conversation about traffic safety culture, and ultimately change behavior and save more lives on our nation’s roadways.

Thursday, April 29, 2010

Distracted Driving Discussion Continues to Grow

I want to applaud Oprah’s Dnt TXT N Drv Op-Ed piece in the New York Times, and commend her for drawing the public’s attention to this unsafe and increasingly common behavior. Distracted driving is now one of the most discussed public safety issues in America thanks to the Distracted Driving Summit hosted by the U.S. DOT and Secretary Ray LaHood last September. The issue has vaulted to the top of many legislative agendas and now 23 states and the District of Columbia have banned texted while driving with more states expected to follow in 2010. Though AAA Foundation research shows the public is aware of the dangers involved with using cell phones while driving, many continue to do so on a regular basis, risking their lives, and ours, every time they pick up their phone. This disconnect between behavior and knowledge is one that we as a society must try to overcome.